Julie Nichols Matthews is an accomplished attorney and trusted business advisor with experience in strategic intellectual property counseling, business transactions, and marketing and advertising compliance. Julie advises clients in a range of industries, including consumer products, technology, manufacturing, food and beverage, travel, media and entertainment, and agribusiness.

Julie has extensive experience counseling global brands and consumer products companies on strategic brand protection matters, U.S. and international trademark registration, enforcement actions, licensing, and advertising and promotions. She regularly advises clients on a wide range of intellectual property issues relating to trademarks, copyrights, false advertising, sweepstakes and contests, privacy, rights of publicity, licensing, and fair use. Julie represents clients in trademark copyright and advertising disputes and regularly prosecutes applications before the U.S. Patent and Trademark Office. 

Julie manages large global trademark portfolios and assists clients across industries in navigating new branding initiatives and enforcement disputes. She also represents clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board. Julie regularly drafts website policies, counsels on copyright registration and fair use, advertising compliance, social media best practices, product labeling and packaging issues, and compliance with federal laws and regulations including the Federal Trade Commission Act and guidelines, the Children’s Online Privacy Protection Act (COPPA) and the Digital Millennium Copyright Act (DMCA).

Julie also handles intellectual property transactional matters, including providing due diligence advice in connection with asset purchase and sale agreements and drafting and analysis of commercial agreements such as assignments, licenses, security agreements, distribution agreements, consulting agreements, non-disclosure agreements, merchandising agreements, publishing agreements, work made for hire agreements, and independent contractor agreements.

Julie has been recognized by World Trademark Review as a leading practitioner in the trademark field.